New Balance
Make it to Moscow
Otruska Boot Launch

3 influencers, 4 cities, 2 cameras (no cups), and a grand total of 90 individual pieces of content across all channels. Throw in a trip finale 2 day product shoot in a crumbling Mafia controlled location and then spending the morning after the night before helping one of our fave clients pack no less than 8 cases of product in a hurry, and yep, thats a wrap.

 

New Balance | Make it to Moscow

New Balance | Otruska Pack | Boot Launch Film

New Balance | Otruska Pack | Lifestyle Launch Film

 

Production Notes

Production

6 weeks in-house pre-production, locals in 4 russian cities, recces and street-casting, agile crew, 52 flights, carnets etc

Shoot

Global brand and product campaign, stills and AV across all channels inc bespoke retail brand experience

Post Production

8 weeks, 90 pieces of AV, multiple still including product beauty shots retouched