Cut Culture

Welcome to Cut Culture. This is where we share what inspires us,
what we’ve been up to, and who to keep an eye on in the industry.

GS GS

Vol. 31

From American football to German cars to Scotch Whisky, this volume of Cut Culture is going global. We’re highlighting some of the best work we’ve seen over the last month, taking you behind the scenes of our Longmorn campaign in Speyside, and finally offering an intro to the set designer from our latest shoot. Spoilt rotten…

Read More
GS GS

Vol. 30

90s nostalgia and manga too (without a pea pod in sight), this month’s Cut Culture is celebrating some seriously heavy hitters. Speaking of heavy hitters, we’ll also give you an intro to the photographer and DOP duo who we just shot a load of Irish rugby players with. Plus, as a seasonal bonus, we’re offering a sneak peak behind the scenes of Depop’s spring campaign.

Read More
GS GS

Vol. 29

Stratospheric Super Bowl salesmanship and timeline-twisting technology: all in a month’s Cut Culture. We’ll also take you behind the scenes in the least tatty part of Scotland for our new Longmorn campaign before wrapping things up with an intro to our fixer for the week up in Speyside.

Read More
GS GS

Vol. 28

It’s the first Cut Culture of 2024, so we’re coming out swinging with some golden boy glory and an homage to Homerton. Then we’re racing from East London to Woking for a BTS view of our shoot at the McLaren Technology Centre, before crossing the finish line with an intro to our mates at Lux Studio.

Read More
GS GS

Vol. 27

Here it is, your Christmas Cut Culture. What a lovely gift. No we didn’t keep the receipt. To close out the year we’re taking a look at a GOAT music video and a Christmas campaign guaranteed to make you feel all warm and fuzzy inside. Then we’ll take you behind the scenes of our latest shoot… with a twist… before finishing up with an intro to our favourite set designer, multimedia artist and music journalist (yes those are all one person).

Read More
GS GS

Vol. 26

This volume of Cut Culture will take you on a journey through time, space… and France, feat. a Hemingwayesque swan song and a mind-bending music video. And nuestra casa es su casa, so we’ll also be taking you behind the scenes pitchside at the Home of Football before finishing things up with an intro to the sharp shooter on our latest campaign (which is coming soon…).

Read More
GS GS

Vol. 25

Stop what you’re doing right now… new Cut Culture just dropped. This time we’re bringing you the shooting of an Original Superstar from a Wolfe in sheep’s clothing, a travel ad that’ll warm the cockles of your cold heart, and an intro to one of our current go-to photographers. And with the Rugby World Cup in full swing (…low, sweet chariot?), we’ll also give you a glimpse behind the scenes of our recent work for Canterbury, featuring everyone’s favourite Aussie Irishman currently tearing it up in France.

Read More
GS GS

Vol. 24

It’s that time again… we’re back with another volume of Cut Culture. And we’re taking a look at some big ads from big brands with big budgets, starting with all the sizzling sibilance of a star-studded circus celebrating sport from Sky. We’ll also take you behind the scenes of our latest campaign for Depop, shooting all the summer fits you didn’t need during the last month of diurnal downpours. And we’ll close things out with an intro to a DOP/mountaineer who you should probably get to know.

Read More
GS GS

Vol. 23

Missing the football? This volume of Cut Culture has got you covered. We’re going behind the scenes of our FA Cup capture for Mitre. We’ll also take a look at a legendary link-up music video, as well as one of the most high concept games of rock, paper, scissors you’ll ever see. And last but not least we’ll give you an intro to one of the photographers who we’ve been loving working with lately.

Read More
GS GS

Vol. 22

We’re back with another round of Cut Culture. And this one is a belter, because we’re taking you behind the scenes in Miami for USC’s summer campaign. Plus we’ll be taking a look at a 3-minute journey rife with emotion and electrolytes, as well as the most entertaining agency sales pitch you’ve ever seen. And lastly we’ll close things out with an intro to one of our favourite DOPs (who we’ve done some work with recently which will be dropping in the next few weeks…).

Read More
GS GS

Vol. 21

Cut Culture is back, and this time round we’re bringing you a mockumentary masterpiece and an Apple etherealopolis. Then we’ll take you behind the scenes of our latest shoot for Mitre with a certain England international. And last but not least, we’ll intro you to our man with the camera in Miami for USC’s summer campaign (which, like Summer, is coming soon).

Read More
GS GS

Vol. 20

Spring has sprung… sort of. But spring campaigns are here at least, so we’re taking you behind the scenes of ours for USC. We’ll also have a look at the first Superbowl ad to reduce half the US population to tears simultaneously, as well as a short film celebration of forced consciousness expansion. And topping the bill, we’ve got an introduction to one of the most deservedly sought-after photographers around at the moment (who also just so happened to be behind the lens for our USC shoot...).

Read More
GS GS

Vol. 19

Here it is: your first Cut Culture of 2023. We’re kicking things off with some innovation inspiration and an oat milk black market movie. We’ll also go behind the scenes of one of our favourite campaigns of 2022 for Casio G-Shock, and then we’ll close things out with an intro to one of the people who made that campaign (and a load of our other ones from last year) possible. Start as you mean to go on…

Read More
GS GS

Vol. 18

It’s the last Cut Culture of the year, so we’re going out with a bang. We’re bringing you an oil-painted paragon and a slightly depressing history lesson. And since it’s Christmas, we’re throwing in an extra video as we flick through the pages of our own 2022. We’ll also take you behind the scenes of our Christmas campaign for USC, before closing things out with an intro to one of our favourite long-time collaborators. See you in 2023.

Read More
GS GS

Vol. 17

Halloween has been and gone, but Cut Culture is sticking with the spooky as we shine a light on an animated, alcoholic, haunting homage. We’ll also go behind the scenes of our shoot for the ECB - featuring half the England women’s team crammed into a house in South London - and finally we’ll close things out with an intro to our favourite stylist, who we assure you isn’t in the least bit frightening.

Read More
GS GS

Vol. 16

Cut Culture returns. This time round we’re looking at haughty couture and a psychedelic swim through space that would simply not be suitable for under-18s. We’ll also take you back to Barcelona for a peak behind the scenes of our latest shoot for PUMA, and last but not least, we’ll close the show with an intro to a DOP who you really ought to get to know.

Read More
GS GS

Vol. 15

Can you feel that? In this month's Cut Culture, we’re highlighting some automotive ASMR and a music video that traverses the full duration of cinematic history. We’ll also take you on a quick trip around the world for a look behind the scenes of our most recent shoots for PUMA, and finally we’ll wrap things up with an introduction to the photographer who joined us on that voyage.

Read More
GS GS

Vol. 14

Don't believe everything you see on the internet. In this month's Cut Culture, we’re highlighting some deepfake deception and gravity-defying daredevilry. We’ll also take you on a trip to Spain for a look behind the scenes of our most recent shoot for PUMA, and we’ll close things out with a brief love letter to the FA Cup, courtesy of an introduction to our mate Khalil.

Read More
GS GS

Vol. 13

We don’t endorse letting off flairs at football matches, but if you are going to, you should at least film it with a drone. This volume of Cut Culture features some photogenic football fans, a revolutionary interactive short film, and an introduction to a photographer who you’ll be seeing a lot of in the future. Plus, we’re pulling back the curtain on our latest short for MrQ, featuring the best unintentional trick-shot blooper you’re ever likely to see.

Read More
GS GS

Vol. 12

Can’t beat the classics, right? This volume of Cut Culture brings you a brace of stop motion masterpieces. If that’s not enough, we’ll also take you behind the scenes of a Polish Prince’s Palace in which we recently filmed Aitch in the bathtub. And if you’re really still hankering for more, we’ll intro you to the talented bunch of photographers who we have been sending far and wide over the last few months to bring Mitre’s #DifferentLeague campaign to life.

Read More