Social & Digital Content Creation Agency London

In today’s fast-paced world, content is king. Especially in a city like London, the sheer volume of content that we consume can be overwhelming. So, naturally, content creation and content production have never held as much importance in society as they do today. And the days of appointment to view TV being the norm for content are long gone. Today, it’s all about delivering high volume, high quality, digital content and social media content.

But just because every bloke and his dog do content production in some form today, that doesn’t mean they all do content production well. Particularly when it comes to social content and digital content, there are some common pitfalls that many fall foul too. Nowadays, a brand’s social media content is essentially its shop window. When someone hears about a new brand, the first thing they will do is go and check out their social content. So, the difference between an engaging and a naff shop window for that brand rests on the quality of their content production. And they’re easy to tell apart. It’s like spotting the difference between London and Bolton. One is sleek and exciting, the other less so.

But don’t you get sick of only hearing about London? London this, London that, London, London, London. The point of good content creation is to find a way to make Bolton look like London. In other words: use your digital content to show up to your consumer in the manner in which you want to be perceived. On image-centric platforms such as Instagram, perception is nine-tenths of the job. You know that old axiom of not being able to put lipstick on a pig? Well, thanks to social media content and digital content, that’s no longer necessarily true. With high quality content creation and content production can be literally whatever you want it to be. The issue there: too many people don’t even know what they want from their digital content. That’s why, when it comes to social content, job number one is understanding your audience, and, crucially, understanding what you want to say to them.

The trick, if you’ll pardon the pun, is to never be content with your digital content. Social content moves at the speed of culture, so your content production has to move just that little bit quicker. Content creation can never be seen as a completed task and must remain perpetually in flux. The social media content that works today may not be the social media content that works tomorrow. Styles of conduct production change, and so does the audience’s reception of particular styles of digital content. There’s a reason you don’t still see chubby bunny challenges all over YouTube.

Long story short: when it comes to digital content, social content and content production, it’s hard to get it right. And due to its ever-evolving nature, chances are you’ll never get it perfect. But history has taught us that those brands who invest heavily in their own content production reap the rewards in the long term.